ey, I’m all about humor. I get it. It’s “my bag”. At least, I try to make it my thing. Sure, I’ll be the first to admit it when I swing and miss. And boy, do I miss at times.
However, there is a slight difference between my misses and those of multinational multibillion dollar corporations who given recent negative news reports might want to walk more of a straight and narrow path.
Now, to be fair we all know what Volkswagen was trying to do with their “Birds and the Bees” ad campaign. They were trying to show the value of a family sticking with Volkswagen through all of the stages of a family life-cycle while growing.
The sticking point I have is, did they really need to SHOW the foggy windowed and shaking cars to “drive” that point home?
Yeah, I’m not so sure that was required. Again, I’m a fan of making advertising entertaining. It’s something we all have to suffer through, so why not make it as enjoyable and entertaining as possible?
But, there ARE limits. Please! I’m don’t even think Don Draper could have pitched this one. I have no idea how the ad men got this one past the higher ups at Volkswagen. But then again, they may have been preoccupied. Multiple puns, intended.