MMeM, Vol. 3 Issue 7 – ZZZZZzzzzzzz…Are they serious?


Ok, has anyone else seen these Rozerem ads? Rozerem is a new sleep-aid medication which I’m sure works wonders. There have been non-stop ads on television for it lately. You know, “Your dreams miss you and they want you back”. And, “Your resource for a good night’s sleep”.

Fine.

However, these ads feature supposed characters from your dreams. The two central recurring characters are Abraham Lincoln and the Groundhog. Wait, what?

 

Who the hell dreams about Abraham Lincoln and the Groundhog? “Babe-raham Lincoln” maybe (thanks Wayne’s World), but Abraham Lincoln? Are they kidding?

The only thing I can figure is these are the only two characters that the drug manufacturer’s advertising agency deemed non offensive to anyone in today’s litigious society. That’s so sad. We have to all pretend that we dream about a dead president from 142 years ago and a made up groundhog from Groundhog’s Day.

That’s rich, really.

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