uring my involuntary vacation this past Fall, I watched the Olympics and other programming during the hours, days, weeks, and months of mining for employment. Over and over again, I saw commercials. The same mundane commercials. One set of them was exceedingly ridiculous time and time again. You’ve seen them. Trust me, you have and you still are.
It’s a car company bragging about their customer satisfaction survey results conducted by J.D. Power & Associates. Now, a word about J.D. Power & Associates. Here’s the deal. If you worked for J.D. Power as an environmental engineer, i.e. a Janitor, your resume automatically jumps up among the thousands tearing through auto fed computer scanners. It’s just the way things are. People are lazy, we know this.
Anyway, this car company has decided that they can’t just communicate their results because, well, they take the buyers of their automobiles for, oh I don’t know, “Not bright?” So, they have ad agencies dream up the most ridiculous commercials on Earth evAr. For example, there’s the one where a group of “REAL PEOPLE, NOT ACTORS” are walking around an SUV commenting about it when all of a sudden a door opens up and OH MY GOSH, there are members of their family inside! It’s like a miracle has happened! These REAL PEOPLE, NOT ACTORS are acting like they are seeing long-lost relatives who they thought were dead or something! Who knows, maybe that was the case based on their reactions I guess?
My most hated one is where they have a table set up on a 6 lane interstate in the middle of rush hour. The host of the group is talking to them about traffic and vehicle safety and then reaches under the stupid card table and pulls out a J.D. Power & Associates award! Oh MY GOSH! HOW EXHILARATING while you’re sitting at a table in the middle of a busy interstate like a bunch of dopes. But these REAL PEOPLE, NOT ACTORS act so thrilled and amazed to see this award, at this moment!
Look at this woman’s reaction!
Are you kidding me? Now, had the guy pulled out a leprechaun sitting on a pot of gold, maybe, but a customer satisfaction survey? No, not buying it.