MMeM, Vol. 9 Issue – 82 Advertising done right?

We love and appreciate good advertising. Oh look, here’s some more advertising at a mens’ public restroom urinal line!

Ok, wait, what?

“Deflecto”? Really? A plastic protective covering to go over paper news or ads above male urinals?

I used to work as a hospital janitor and before that I was maintenance worker for a supermarket. What I can tell you about that is this; Having cleaned restrooms, boys 1-5 years old are the most destructive users of public restrooms. However, that changes with age and upon adulthood, women overtake men to own the titles of most destructive users of bathrooms. See, when toddler boys use the restroom, they put every kind of paint and metal barriers through the most stringent work and sanitary testing around. To sum it all up, there is one word….RUST.

But, as adults, men are more clean and better at “hitting” their targets than women. As adults, women behave as if no one will ever see what they do to a bathroom. Perhaps it’s aim or carelessness but women never “hit” targets that belong in trash cans or other disposal units.

So, that’s why this advertisement is a bit out of sorts. Of course, toddlers can’t or won’t read the messaging in front of them and it’s a shame because it’s those early ages that need to be told most of all about the message that this advertisement is efforting.

So, sadly, it’s all missed and misguided with this attempt which is in an adult male public restroom. Oh well. Talk about product placement.