You really have to hand it to the "Got Milk?" people. Since the advertising campaign's inception back in 1993, the California Milk Processor Board has absolutely hit it out of the advertising agency, so to speak. How many dozens of variations on the "Got Milk?" slogan have you seen in the past 16 years?

I mean seriously, it's everywhwere. It has been used to ask if someone has something, knows something, wants something, or anything. Got this, got that, it's almost the "Kleenex" of tissue paper now. Anyone want to market something? Just put a "Got..." in front of it and wa-la! You're done! It's on T-shirts, posters, web sites, and just about everything in between where the small guy can capitalize on a worldwide slogan without getting too much press so as to provoke copyright lawyers.

Of course, now the CMPD has moved onto their milk mustache campaign and it has soared to new levels as well. Seems everyone wants to market milk with a fake milk mustache in magazine ads and on billboards. Variations on this marketing effort however are less often imitated.

But, I digress. I spotted what may be final, end all, example of an everyman using the "Got Something" campaign. I mean that both literally, and figuratively.







And with that,

I now declare,

the "Got Something" campaign...

officially...


dead.

Around the world, local cities and communities work hard to promote themselves in order to attract tourists. It's like, Nashville has country music, Dallas has all things cowboys, Los Angeles has showbiz, Chicago has taxes, and well here in Springfield, IL we have Lincoln.

Lincoln, Lincoln, Lincoln. Everywhere, everything has some mention or connection to Lincoln. People who are from here get pretty immune to all the Lincoln references. So much so, that you don't even notice them much anymore. The area has a campaign called "Looking for Lincoln" to get all the tourists to the various Lincoln sites.



Simply put, if you've been here 5 minutes and you HAVEN'T found him yet, there is a problem.

That is, until, we take it too far. For example, a locally owned coffee place hoisted this sign the other day...



It says, "Finger Lincoln Good!"

Yikes.

Yeah, an attempt at a double entendre that went horribly wrong! You've gone too far. Please back up, and try again.