MMeM, Vol. 3 Issue 8 - Perfect Scale

Seriously, have you ever seen a more appropriate product? I mean, this is a scale, which is listed on Scientific American Magazine's website that looks like you are looking down the side of a building.

So, to learn your current body weight, you have to "take the plunge" and almost pretend that you are jumping off of a skyscraper.

I just don't know if I have ever seen a product capture the user's inner monologue any better than this one.

There are days I'd rather take the real plunge than step on a scale. Oi vey.

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